Consistency beats heroics
A spectacular one-time cleanup is worth less than an ordinary visit that happens on the same day, every week, for four years. Lawns respond to routine. So do customers.
Locally owned · Chesapeake, VA
Fifteen years of Hampton Roads lawns
Extra Mile Lawn Care was started in 2011 by Justin Swoveland, a Hampton Roads native who learned turf on a golf course before he ever learned it on a driveway.
The founder
It started on a golf course.
Justin Swoveland has lived in Hampton Roads his entire life. His first job in the industry was at Broad Bay Golf Course — which is a genuinely different education from starting with a mower and a truck. On a course you learn grass as an agronomic system: species selection, soil, cutting heights, disease pressure, irrigation, what a lawn does under stress and why.
He studied marketing in college, then went and built the company anyway. The idea behind it was simple and slightly boring, which is usually a good sign: do the detailed work most companies skip, and do it every single time.
That's where the name comes from. Going the extra mile isn't a slogan on the truck so much as the specific behaviors — blowing off the driveway before leaving, catching the bed line, noticing the sprinkler head that's spraying the fence.
What we believe
Three things, held stubbornly.
Timing is most of the job
Pre-emergent two weeks late does nothing. Aeration in June does very little. Most of what separates a good lawn from a mediocre one is doing ordinary work in the right week.
Say the true thing
If grass won't grow under your oaks, we'll tell you to make beds instead of selling you seed every year. If grading fixes your water problem, we won't quote you a French drain.
The team
Trained here, not hired off a corner.
Every new team member goes through a detailed in-house training program before they're trusted alone on your property. Not because mowing is complicated, but because the difference between a lawn that looks maintained and one that looks mowed lives entirely in details that have to be taught: cutting height by season and species, blade sharpness, edging technique, which direction to stripe, what to do when a yard is too wet.
Crews are uniformed, run marked trucks, and are routed by neighborhood — so the same people see your yard week after week and get to know it.
Equipment is top-of-the-line and maintained. A dull blade tears the grass blade instead of cutting it, which browns the tip and opens the plant to disease. You can see the difference from the street a week later.
0Years in businessServing Hampton Roads since 2011.
0Google ratingAcross 53 reviews on our Google Business Profile.
0Cities servedChesapeake, Norfolk and Virginia Beach — served properly, not thinly.
0Months of coverageThe program doesn't stop when the growing season does.
Who we work for
Homeowners, and the properties people walk into.
Over the past decade-plus we've managed yards and grounds for hundreds of homeowners, restaurants, apartment complexes and hotels across Hampton Roads. The residential program and the commercial program run on the same principle — the same crew, the same day, the same standard — because that's the only thing that produces a property nobody has to think about.
Free, no obligation
Come see what fifteen years of routing looks like.
Free estimate, no obligation, and no pressure on the call. We'll tell you honestly what your property needs.